Rachael Ray: Burger Queen

Love her or hater, you gotta admit that Rachael Ray has about a million and one ways of making a burger. Based on a post at The Grinder, Rachael plans on putting her seemingly infinite collection of burger recipes to good use.

Burger King? Try Burger Queen. Apparently, Rachael has aspirations to run her own chain of burger restaurants. The project is slated to start in New York, but I'd imagine that success would quickly lead to nationwide duplication.

The Grinder mentions a Mediabistro piece in which Ray said:
"‘We’ll rotate them,’ she said. ‘Tuna burgers, swordfish burgers, turkey burgers,’ Ray said, ‘I like anything you can pick up with your hands— portable food.’ Ray said she also plans to open fast-food versions of the flagship."

Hope to see this chain take of BIG-TIME. In my estimation, it is an obvious winner.