Rachael Ray's website is doing some cool things in the way of mash ups and there isn't a single potato involved. Here's what's happening... Ray is using Google Maps to create mash ups that serve as travel guides to various areas and cities. They call it Mapped Out and it's definitely worth a look.Bonus points...
- for being cool and doing something slightly more innovative than the standard TV celeb site.
- for not focusing purely on the "usual suspects" in travel. Ray is profiling some out-of-the-ordinary terrain relative to most similar endeavors.
- for giving info to create a total experience. Ray isn't just telling you where to find restaurants. She's pointing out other attractions and diversions.
- for getting off the beaten path. Take the Atlantic City mash up, for instance. It would be easy to isolate the casinos, a few boardwalk icons, and a handful of restaurants and consider yourself done. Ray's site also notes antique dealers and the Absecon lighthouse.
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